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Articles, news and tips about customer intelligence, go-to-market, product management, UX, CX and RevOps.
Customer AlignmentPersonæCross-functional Alignment
Why Product, Marketing, and Sales Teams See Different Customers — And How Personæ Fixes That
Product, Marketing, and Sales often work from three different pictures of the same customer. Here's why that split costs revenue, and how Personæ closes it.
Hugo Cusanno · September 7, 2026Read more →
Customer AlignmentJTBDPersonas
Personas vs. Jobs-to-be-Done: Why B2B Teams Don't Have to Choose
Personas and Jobs-to-be-Done aren't rivals. Here's how B2B teams can combine both frameworks to align Product, Marketing and Sales around real customer understanding.
Hugo Cusanno · August 26, 2026Read more →
Back to SchoolGTM AlignmentCustomer Alignment
Back to School for GTM Teams: Why September Decides Your Q4
Nearly 75% of companies see sales dip in summer, but 67% of the B2B buying journey happens before anyone calls Sales. Here's what GTM teams miss by treating summer as dead time.
Hugo Cusanno · August 26, 2026Read more →