Research & Support
Spread your customers' needs across the whole company.
The problem
You already know what your customers think. You said it in the debrief, you wrote it in the report, you tagged it in the ticket. And then it just sits there. Your work ends up in a report nobody reopens, or a ticket queue no one prioritizes right. Then you move on to the next project.
Q3 customer research report.pdf
Last opened 3 months agoDebrief notes
Read by 2 peopleTagged support tickets
312 waiting in the backlogOur point of view
We think that's a waste. You put in the work, you actually understood something, and it stops at your team's door, or in a single project.
Organizing and storing your work is good. Spreading it to the whole company is better.
Our vision
What you learn about a customer should reach the whole company.
Not just the people who happen to read your work.
One insight. Every team.
How Personæ helps
With Personæ, what you learn doesn't stay stuck in your project or your team. Other people, in other teams, can actually use it, weeks or months later, without you doing anything more.
Stop working just for a team or a project. Start working for the whole company.
You wrap up your research. Your interviews become a Living AI Persona.
“Would our target user actually use this feature?”
Answered from your research“Which of these two taglines sounds like them?”
Answered from your research“What objections will this buyer raise on the call?”
Answered from your research