We put customer knowledge at the heart of every decision

Coming from the human sciences, my career was built around neurosciences, psychology, ergonomics, and UX. Between Aix-Marseille and Paris, through Montréal and Nantes, I honed my understanding of human beings in all their complexity, up to a PhD. After nearly 10 years of experience in innovation — first as a UX Designer, then as a User Researcher — I went on to expand my expertise into Customer Experience and Product Management.

Passionate about understanding customers' and users' mental models, customer knowledge has always been at the heart of my thinking. But this journey exposed me, again and again, to the same problem.

In every company that welcomed me (Orange, Renault, Akeneo...) and with every client I worked with, the same pattern repeated. Customer knowledge exists — but it isn't accessible, or barely so. Siloed across teams, scattered across dozens of tools and platforms, nobody really knows where to look or what's already been done. Over the course of my career, I personally spent an average of 35 % of my working time searching for or recreating knowledge that already existed.

But the most profound consequence is the lack of alignment. Product, Marketing, and Sales teams never speak the same language, and never target the same customers. Each team operates in its own bubble, with its own assumptions. And I discovered this has a real cost: roughly 10 % of annual revenue lost to inefficiencies, and 4 fewer growth points compared to companies that shared a common customer understanding — according to LinkedIn and HubSpot studies.

It was this reality — lived daily and confirmed by the numbers — that pushed me to find a solution. That's how Personæ was born.

A platform that centralizes and transforms customer data into "living" AI personas that reason and respond like real customers, and that all team members can query and challenge in natural language, continuously, to finally share a common customer reality. No more time wasted searching for information on a customer segment, no more decisions based on opinion, and no more inconsistent messaging. That's what true Customer Intelligence is!

But Personæ's vision goes further: to make Customer Intelligence a complete layer, and an integral part of companies' ecosystems and stacks. From prospect to user, through buyer. From raw data ingestion to actionable knowledge. From the augmented ICP to truly intelligent personas. So that customer data is never wasted again, and every decision is made from a shared, living customer reality.