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Articles, news and tips about customer intelligence, go-to-market, product management, UX, CX and RevOps.
PersonæCustomer AlignmentProduct Management
How Personæ Helps Teams De-Risk Product and Go-to-Market Decisions Before They Ship
Most product and GTM decisions are validated after launch, when it's expensive to change course. Here's the data on why, and how Personæ lets teams pressure-test decisions before they ship.
Hugo Cusanno · September 23, 2026Read more →
Living AI PersonasCustomer AlignmentCustomer Intelligence
Living AI Personas: The Smarter Way to Keep Customer Intelligence at the Heart of Every Decision
Static personas decay the moment they're created. Here's the data on why, and how Living AI Personas keep customer intelligence current in every Product, Marketing, and Sales decision.
Hugo Cusanno · September 23, 2026Read more →
Customer AlignmentPersonæCross-functional Alignment
Why Product, Marketing, and Sales Teams See Different Customers — And How Personæ Fixes That
Product, Marketing, and Sales often work from three different pictures of the same customer. Here's why that split costs revenue, and how Personæ closes it.
Hugo Cusanno · September 7, 2026Read more →