Customer IQ Flash

How customer-intelligent is your company?

A pre-diagnostic questionnaire to estimate your Customer IQ: 12 statements about your practices, then a few context questions. Answer on behalf of your company.

18 questions · about 10 minutes · instant result

What the Customer IQ Flash measures

A score out of 100, broken down across the four pillars of customer intelligence.

Strategic

The shared customer direction, and who arbitrates

Organizational

Knowledge that flows between teams

Functional

Knowledge useful to each team, in its own format

Operational

The tools, rituals and indicators that make it last

Five levels of customer intelligence

  1. 1. Intuitive
  2. 2. Fragmented
  3. 3. Centralized
  4. 4. Shared
  5. 5. Living