Product Management
Prioritize your roadmap and validate features before writing a spec.
The problem
You prioritize the roadmap based on the last sales call that got escalated, or whoever pushed hardest in the planning meeting.
You build the feature. Adoption is flat. Turns out the customer who asked for it wasn't the one who mattered.
Simpler onboarding
Silent majority of customers
Advanced filters
Loudest voice in planning
Custom PDF export
Last escalated sales call
Our point of view
We think that's a waste. A whole roadmap, decided by whoever shouted loudest instead of what customers actually need.
Having customer feedback somewhere is good. Being able to check it before every decision is better.
Customer feedback, somewhere
Spread across four tools
Prioritizing
Custom PDF export
Would this change how you work?
Nice to have. I’d fix onboarding first.
Answered from your research
DeprioritizeOur vision
Every roadmap decision checked against real customer reasoning, before you commit the quarter to it, not after you ship.
Before you commit the quarter
Custom PDF export
Real customer reasoning- Asked by one account
- Not a daily problem
- No one would switch for it
Simpler onboarding
Real customer reasoning- Blocks users on day one
- Raised across segments
- Changes how they work
Checked before it’s committed.
How Personæ helps
Defend your roadmap with the voice of the customer, not with your gut feeling.
Stakeholders stop overriding your calls with their own anecdotes, because you already have the answer. You spend less time justifying priorities, more time building the right ones.
Stakeholder
“A customer told me on Friday we need custom exports.”
YouAlready checked: 3 of 48 customers mention exports.
Answered from your research
Where your time goes
Justifying priorities
Building the right ones