The Personæ Method™ — A 360° method that blends human expertise and AI, so your whole company understands the customer the same way.
What the Method changes in your day-to-day
Less churn
A customer leaves and nobody saw it coming. A feature ships, but it doesn't really answer what the market expects.
With the Personæ Method™, churn signals surface in time, and your product choices start from the market's real needs.
More conversions
Marketing promises one thing, sales tell another story, and the prospect hesitates.
With the Personæ Method™, all your teams speak to the same customer, with the same words and the same proof.
Better, faster decisions
Endless opinion debates in meetings, decisions made on gut feeling without taking the voice of the customer into account.
With the Personæ Method™, the customer has a seat at the table, you listen to them, and you decide on evidence.
Satisfied customers
Customers don't feel listened to, let alone understood. The customer relationship isn't smooth, trust erodes, and your reputation with it.
With the Personæ Method™, customers feel the difference. They are satisfied, and they recommend you.
A 360° method, built on 4 levers
- StrategicThe shared customer direction, and who arbitrates.
- OrganizationalKnowledge that flows between teams.
- FunctionalWhat each team needs, in its own format.
- OperationalThe tools, rituals and indicators that make it last.
A reference book and a hands-on workshop
The book
Coming soonThe Personæ Method™ explained in detail, for you and your teams.
The workshop
A day of practice to apply the Method to your company, for executives and managers.
A scientific foundation: distributed cognition
The Method builds on distributed cognition, a school of thought in cognitive ergonomics. Its idea: in an organization, intelligence does not sit in a single head. It is spread across people, tools and working habits.
Take an aircraft cockpit. No pilot holds all the information in memory alone. It is spread across the pilots, the instruments and the procedures, and it is this whole that flies the plane safely. Researcher Edwin Hutchins demonstrated it in 1995.
Applied to a company, this means that every employee, every team, every tool and every situation holds a part of the customer knowledge, which has to be pooled again, so that the company perceives, understands and decides as a unified system.
A measure: the Customer IQ
Your Customer IQ is an index out of 100, calculated from scientifically validated scales. It places your company on five maturity levels, from Intuitive (decisions made on gut feeling) to Living (knowledge updates itself and feeds every decision).
Rethinking customer knowledge in the age of artificial intelligence.
The journey in three stages
Pre-diagnostic
A video call with you, then a 3 to 4 page report within 48 hours, with the cost of the status quo.
Full audit
A day on site with your teams, to measure what they really experience.
Workshop
We bring together your executives and/or managers. You leave with your diagnosis, the Method applicable to your company, and your main persona set up in the Personæ App.
The Personæ App
To make it last: the Personæ App
The Personæ App anchors the Method in your teams' daily work. Your persona lives, updates itself and answers their questions.