Product Marketing
Stress-test messaging and positioning before a launch.
The problem
You write the positioning, build the messaging, brief the campaign. Nobody outside the team checked if it actually lands with customers.
The campaign launches. Sales says prospects don't respond to it the way you expected. Now you're rewriting messaging after the budget's already spent.
Sales
“Prospects don’t respond to this.”
Our point of view
We think that's a waste. Weeks of messaging work, built on what you assume resonates, not on what actually does.
Having customer quotes somewhere is good. Being able to test your messaging against their real reasoning is better.
Customer quotes, in a deck
12 quotes · slide 34
“Vague. Sounds like everyone else.”
“That’s my actual problem.”
Our vision
Every campaign, every launch, every piece of messaging checked against real customer reasoning, before it goes out, not after it underperforms.
Ready to go out?
Campaign brief
“Clear. I’d click.”
Launch plan
“Makes sense for my team.”
Homepage messaging
“That’s how I’d say it.”
Checked before it goes out.
How Personæ helps
Validate your messaging with the voice of the customer, not with a gut check from the team.
You stop defending positioning with opinions in a review meeting, because you already tested it. Launches land closer to right the first time, and you spend less time rewriting after the fact.
Positioning review
Stakeholder
“Why this headline?”
YouAlready tested: 86% of customers found it relevant.
Answered from your research
At launch
Messaging that lands