About
Turning customer knowledge into collective intelligence, accessible to everyone
Because every decision should be informed by the voice of the customer. Personæ was born from the observation of a UX and CX expert who faced the same problem for ten years: customer data exists, but it is still far too underused.
Our mission
Diagnose, guide, equip
We help leaders deploy Customer Intelligence across their entire organization, so that every team decides with the same understanding of the customer.
The problem
Customer knowledge already exists, but it is scattered across tools and teams. Employees lose too much time searching for it or recreating it, more than half of decisions are made on gut feeling, and teams no longer target the same customer.
The consequence: marketing campaigns don't convert, sales reps don't close, and existing customers leave because the products don't meet their needs. The company loses a huge amount of revenue because customers feel misunderstood.
Our point of view
Nobody wants to go to the trouble of hunting for information, but we would all love for information to come to us, effortlessly. And that is something existing solutions still haven't understood.
So centralizing customer knowledge is good. But delivering it to whoever needs it, at the right time, in the right place and in the right format, is much better. That's true Customer Intelligence!
Vision
“A world where the customer holds no secrets for anyone.”
Our values
What drives us
The principles that drive how we build, decide, and interact with our customers.
Empathy first
We build with deep understanding, active listening, and respect for diverse perspectives. The same empathy we pass on to Personæ users, which they apply to their own customers.
Progress through curiosity
Curiosity fuels innovation. We ask the uncomfortable questions, challenge our own assumptions, and encourage the teams we work with to do the same.
Trust by design
We build ethical, secure, and respectful products. Trust is not a feature — it is the foundation. We earn it through transparency and consistent action.
Thrive together
Diverse, inclusive, and supportive culture. We believe the best ideas emerge when everyone feels confident enough to contribute and challenge.
The team
Hugo Cusanno
CEO & Founder
Kévin D.
CTO
Open letter
A founder's open letter
By Hugo, Founder of Personæ
Coming from the human sciences, my career was built around neuroscience, psychology, ergonomics and UX. Between Aix-Marseille and Paris, by way of Montreal and Nantes, I learned to understand human beings in all their complexity, all the way to a PhD in cognitive ergonomics. I spent nearly 10 years in innovation, first as a UX designer, then as a user & customer researcher, before branching out into customer experience and product management.
Customers’ mental models have always fascinated me. But from one company to the next, I kept running into the same problem.
Customer knowledge already exists, but it remains largely underused. It is scattered across tools and teams, and no one really knows where to look, or what has already been done. I myself spent a large part of my time searching for or recreating knowledge that already existed somewhere in the company.
The most serious part is the consequences. More than half of strategic decisions are made on gut feeling, for lack of access to that knowledge, and each team ends up moving forward with its own vision of the customer. Most companies end up completely disconnected from their customers’ reality.
I drew one conviction from this: centralizing customer knowledge is good, spreading it across the whole company is better. No tool achieves that on its own; it is also a matter of direction, organization and practices.
To address it, I drew on my doctoral research and on a central principle of cognitive ergonomics: distributed cognition. It starts from a simple observation: knowledge does not live in one person’s head, it is built and circulates between people, tools and work situations. This is the foundation of The Personæ Method™. I help companies make sure all their teams understand the target customer in the same way, so they make better decisions. I diagnose how teams see the customer, I train executives and managers in my method, then I equip them with AI, through the Personæ App, to apply it and make it last.
My ambition is simple: to turn customer knowledge into collective intelligence accessible to everyone, so that every decision is informed by the voice of the customer. A world where the customer holds no secrets for anyone.
— Hugo
Founder of Personæ
Join us in imagining the future of customer intelligence
Whether you are a potential customer, a partner, or just curious — we would love to hear from you.