Get inside your customers’ heads.
DiagnoseTrainEquip
Follow the white rabbit into your customers’ heads… They will have no secrets left for you.
- PhD in cognitive ergonomics
- 10 years of experience in user and customer research
- Winner of the Brevo x Builders Factory pitch competition
- Compliance: GDPR · AI Act · French hosting
We bet your problem is on this list
You don’t know which customer to target (personas and/or ICP too vague)
35% of startups fail for lack of a clearly identified market need (CB Insights)
You struggle to get in touch with your customers
54% of researchers cite the time it takes to recruit as their main difficulty (User Interviews)
You waste too much time looking for information about your customers
Knowledge workers spend 1.8 hours a day (about 9.3 hours a week) searching for information (McKinsey Global Institute).
You make gut-feeling decisions for lack of access to customer knowledge
58% of executives decide on gut feeling for lack of access to real-time insights (Confluent).
Your teams don’t target the same customers (misalignment)
Up to 10% of revenue lost every year because of misalignment (IDC)
It’s your lucky day, we have the solution for you!
A 3-step approach
Diagnose
We measure how you understand your customer today.
Train
We train your executives and managers in The Personæ Method™, and your teams in Design Thinking and Discovery.
Equip
We set up the Personæ App to apply the Method with AI and make it last.
Three building blocks, one Customer Intelligence
Training and coaching
Discovery coaching and Design Thinking training to build your customer research skills.
The Personæ Method™
A diagnostic, a framework and a workshop to turn customer knowledge into collective intelligence.
The Personæ App
A web app that standardises the Method with AI: talk to your personas and get insights from a common framework.
What you gain
Less churn.
More conversions.
Better-grounded decisions.
Aligned teams.
Time regained.
Satisfied customers.
Hi, I’m Hugo
I hold a PhD in cognitive ergonomics (industry-funded thesis at Renault) and I have been working in user and customer research for 10 years. I founded Personæ to help companies understand their customers and, above all, to make that understanding flow between teams instead of getting lost.
They understood their customers with Personæ
We were about to scrap a feature request because half the team swore customers didn't need it. Instead of scheduling five more interviews, I asked our persona, built from eight months of real interviews, and got the actual reasoning back in two minutes. Turned out the feature mattered, just not for the reason we assumed. We shipped it differently, and it became one of our top-adopted features that quarter.
Marion B.
Senior Product Manager
Before every launch, we used to argue in the room about which pain point to lead with. Everyone had a strong opinion, nobody had proof. Now I just ask the persona before the messaging brief goes out. Last launch, it told us the angle we were about to use wasn't the one that actually convinced people. We changed the headline two days before go-live. Conversion on that landing page came in 30% above our usual.
Julie K.
Head of Product Marketing
Our growth was stagnating right after we'd just hired new salespeople. We couldn't figure out why, so we dug in, and realized no one was aligned on our ideal customer, our target customer. We had a Notion page dedicated to our persona, but even so, everyone had their own definition. With Personæ we don't even ask the question anymore, everyone has access to the same up-to-date persona, and on top of that we can interview it. Thanks to that, our sales team became far more effective.
Nicolas D.
CEO & Co-founder
Offers for every stage
Training and coaching
Discovery Coaching 1:1
1 hour with Hugo to prepare your user and customer research: targeting, recruitment, interview guide, survey, A/B test, user tests, guerrilla testing, 5-second test, analysis…
€129 excl. VAT
BookDesign Thinking Training
2 hours in a group: the double diamond step by step (discover, define, develop, deliver), user research methods (interview, survey, focus group, user test, A/B test…), data analysis and a hands-on workshop.
The Personæ Method™
Workshop
A day with your executives and/or managers. You leave with your diagnostic, the Method applied to your company and your main persona set up in the Personæ App.
The Personæ App
Starter
From
€25 excl. VAT
/ month, billed annually
Business
From
€118 excl. VAT
/ month, billed annually
Enterprise (custom)
From
€138 excl. VAT
/ month, billed annually, tailor-made