The Personæ Method™
Design Thinking Training — Design with a real understanding of your users: Design Thinking in 2 hours.
Group training · 2 h · €249 excl. VAT per person
Who it is for
Teams, managers or founders who want to frame their projects, and understand their users better before designing.
Programme
| Topic | Content | Duration |
|---|---|---|
| The framework | Origin of the Double Diamond (Design Council, 2004), 4 stages, diverge then converge | 10 min |
| Discover | What is really going on? Semi-structured interview, survey, observation, focus group, existing data | 20 min |
| Define | What is the real problem? Affinity mapping, persona, Jobs To Be Done, customer journey, problem statement and How Might We | 20 min |
| Develop | Which solutions? Brainstorming, crazy 8, impact / effort matrix, prototyping | 15 min |
| Deliver | Which one works? User test, 5 second test, guerrilla testing, A/B test, pilot | 15 min |
| Research plan and pitfalls | Question, target, methods, schedule; the five pitfalls to avoid | 10 min |
| Hands-on workshop | On a real case: frame (5 min), define (10), develop with a crazy 8 (10), deliver (5) | 30 min |
Outcome
A method you can apply the very next day, learned by practising it rather than listening to it.
Why Hugo
PhD in cognitive ergonomics, 10 years of user & customer research (Orange, Renault R&D, Akeneo), former adjunct lecturer at the University of Nantes, and many (many) training sessions delivered in companies.