The Personæ Method™
Full audit — Measure what your teams really know about your customers.
Customer IQ + Full audit · 1 day on site · written report · €7,500 excl. VAT
Who it is for
Startups, scale-ups or SMEs with 50 employees or more, in French-speaking Europe.
When to choose it
When the pre-diagnostic is not enough to decide, or the organization is too large to be read in one hour.
How it unfolds
- 1Remote preparation
- 2Day on site: interviews (recorded with consent) and a timed test with the people interviewed, observations
- 3Analysis: Customer IQ, gaps between teams, a map of where customer knowledge lives
- 4Written report with prioritized recommendations
Outcome
Facts measured in the field, not impressions, to decide what to change first.
Cost of the status quo
Illustrative example, conservative assumptions
- 40 people
- 2 h lost per week
- €60 / hour
- 45 weeks
€216,000 per year
The Full audit has already paid for itself if you recover 4% of that time.
Good to know
- No persona is delivered with the audit: it is built with the executives during the Workshop.
- A Workshop signed within 14 days of receiving the report gets a reduced price.