The Personæ Method™
Workshop — Train your executives and managers in The Personæ Method™: collective Customer Intelligence.
Workshop · half day or full day · 4 to 12 participants · from €5,000 excl. VAT
Who it is for
Executives, C-levels, VPs, heads of or managers, chosen by the sponsor; in groups of the same level.
How it unfolds
- 1Before: the full Customer IQ questionnaire is sent to the participants and their teams
- 2On the day: presentation of The Personæ Method™, debrief of the Customer IQ, analysis of the gap between decision-makers and their teams, building the main persona with the executives, hands-on workshops…
- 3After: a personalized summary and access to the Personæ App (7-day free trial)
Outcome
- A measured Customer IQ: see at last the gap between what leadership thinks and what teams experience
- One shared understanding of the customer across every team and every department
- A first persona as a shared customer direction (and many other deliverables)
- The organization set up in the Personæ App so the practice lasts
- Faster decisions, based on evidence rather than opinions
Nota bene: the Method gives executives a concrete use of AI in the service of the whole company.
Formats
| Format | Price excl. VAT | Working days |
|---|---|---|
| Half day | €5,000 | 3 |
| Full day | €8,500 | 5 |
| Bundle: Full audit + full-day Workshop | €14,000instead of €16,000 | 8.5 |