What if your best customers were available 24/7
Personæ turns your customer data into Living AI Personas you can actually talk to.
We generate a persona from your site's public content in 30 seconds.
Why doesn't customer knowledge flow between teams?
Unreachable data • Fragmented data • Outdated data
Customer data everywhere. Customer intelligence nowhere.
CRM notes, interview transcripts, NPS scores, call recordings — the data exists. But it's scattered across a dozen tools, buried in static files, and formatted in ways no one can actually use. Raw data is not customer intelligence. It becomes useful only when it can be questioned, challenged, and shared across your entire team.
of work time lost searching for or recreating existing knowledge.
— McKinsey Global Institute
Three teams. Three different customer views.
Product builds for one segment. Marketing campaigns for another. Sales pitches a third. The result: incoherent decisions, contradictory messaging, and costly internal friction — leading to products that miss real needs, and go-to-market strategies that never land.
of companies only have strong sales/marketing alignment.
— Forrester Research
Outdated customer knowledge that no longer reflects the market.
You run research in Q1. By Q3, your customers have changed — new competitors, new expectations, new objections. But your personas haven't. Teams keep making decisions from a snapshot that no longer reflects reality, without even knowing it. Customer intelligence isn't a one-time project. It's a living asset that needs to evolve.
more likely to hit revenue goals with personas updated every 6 months.
— Cintell
The result: Team misalignment that costs companies an average of 10% of their annual revenue. (IDC)
Our point of view
Most solutions centralize data. Few actually broadcast it.
CRMs, dashboards, knowledge repositories... at best, they gather your customer knowledge in one place. At worst, they scatter it further across specialized tools no one outside the team ever opens.
We believe centralizing customer knowledge is good. Spreading it across your whole company, to whoever needs it, whenever they need it, is what actually changes decisions. That's Customer Intelligence.
Our value proposition
What are the consequences for you?
Losing time searching for — or recreating — knowledge about your target customer that already exists?
Personæ makes your ideal customer available 24/7 to answer all your questions. Stop waiting, just ask them! You'll be 7x more likely to hit your goals.
We were about to scrap a feature request because half the team swore customers didn't need it. Instead of scheduling five more interviews, I asked our persona, built from eight months of real interviews, and got the actual reasoning back in two minutes. Turned out the feature mattered, just not for the reason we assumed. We shipped it differently, and it became one of our top-adopted features that quarter.
Marion B.
Senior Product Manager
Making decisions on gut feeling because you don't have access to customer knowledge?
Personæ makes your ideal customer available 24/7 to answer all your questions. Understand market needs, ground your decisions in the voice of the customer, and defend them with more confidence.
Before every launch, we used to argue in the room about which pain point to lead with. Everyone had a strong opinion, nobody had proof. Now I just ask the persona before the messaging brief goes out. Last launch, it told us the angle we were about to use wasn't the one that actually convinced people. We changed the headline two days before go-live. Conversion on that landing page came in 30% above our usual.
Julie K.
Head of Product Marketing
Your product, marketing and sales teams aren't targeting the same customers?
Personæ makes your ideal customer available 24/7 to answer all their questions. Align your teams, gain clarity with your customers, and grow revenue by up to +10%.
Our growth was stagnating right after we'd just hired new salespeople. We couldn't figure out why, so we dug in, and realized no one was aligned on our ideal customer, our target customer. We had a Notion page dedicated to our persona, but even so, everyone had their own definition. With Personæ we don't even ask the question anymore, everyone has access to the same up-to-date persona, and on top of that we can interview it. Thanks to that, our sales team became far more effective.
Nicolas D.
CEO & Co-founder
Watch Personæ in action
Trust & compliance
Built with sovereignty in mind
We believe trustworthy AI starts with control over your data. That's why compliance isn't an afterthought for us — it's a design principle.
GDPR compliant
Your data and your customers’ data are processed in line with European data protection law, with clear rights over access and deletion.
EU AI Act ready
We track and align our practices with the EU AI Act as it comes into force, so you can adopt AI personas with confidence.
Hosted in France, by a French provider
Your data is hosted in France by a French infrastructure provider, under European jurisdiction — no unnecessary data transfers abroad.
Our vision
We believe the customer's voice belongs in every decision.
That's why we turn customer knowledge into collective intelligence that is accessible to everyone, so that every decision is informed by the voice of the customer.
Our goal is to create a world where the ideal customer holds no secrets for anyone.